reVolver Podcasts announces Mark Taffet, one of the most important television executives in boxing history and a pioneer in the boxing pay-per-view model, as a strategic advisor
DALLAS (August 15, 2016) – reVolver Podcasts announces Mark Taffet, one of the most important television executives in boxing history and a pioneer in the boxing pay-per-view model, as a strategic advisor.
Mark Taffet joined HBO in 1983 and in 1990 seized upon the opportunity to spearhead a fledgling concept with the launch of HBOPPV. Under his leadership, HBO Pay-Per-View produced, marketed and distributed more than 190 live events generating 65 million buys including the highest-grossing single-day sports event in history: Mayweather vs Pacquiao ($560 million total revenue, $437 million PPV revenue, 4.6 million buys); the second biggest PPV fight in history: De La Hoya vs Mayweather (2.5 million buys); and the highest grossing heavyweight fight in history: Lewis vs Tyson (1.98 million buys, $112 million PPV revenue).
With the skills, accomplishments and broad sports knowledge that he amassed over his illustrious 32-year career with HBO, Taffet launched his own company, Mark Taffet Media LLC (MTM), in January 2016 where he serves as president. MTM specializes in consulting, business advisory, strategic planning, business development, marketing and management services to athletes, events, sports properties and sports television/media rights holders.
“Mark is well known and highly respected in television, sports and media. His wisdom combined with his best practices expertise in growth strategies, sales development and marketing will benefit our shows, our consumers and our brand,” said Jack Hobbs, president, reVolver Podcasts. “I’m thrilled to welcome him as an advisor.”
“I am thrilled to have the opportunity to provide strategic counsel to Jack and the talented team of executives he has put together at reVolver,” said MTM President Mark Taffet. “With their strengths in talent relationships, sales and marketing, programming, combined with their leadership in the Latino marketplace, I believe reVolver is poised to be an industry-leading media company for the future.”
In 2016, the Boxing Writers’ Association of America bestowed its prestigious Sam Taub Award for Excellence in Broadcast Journalism on Taffet for his groundbreaking and game-changing body of work in the pay-per-view television platform. Taffet was elected to the prestigious New Jersey Boxing Hall of Fame in 2015, was one of CableFax Magazine’s “Top 100 Heavy Hitters in Cable,” was selected by Boxing Digest Magazine as “Boxing’s #1 Most Influential Figure” in 2002, and is a regular member of “Boxing’s Top 25 Most Influential” list.
Taffet has been a member of the National Academy of Television Arts and Sciences (NATAS), served on the board of directors of the Cable Television Administration and Marketing (CTAM) Society’s Pay-Per-View Committee, was the co-chair of the 1994 National Pay-Per-View Conference, and served on the advisory board of the Wharton Sports Business Initiative.
Taffet earned his Bachelor of Arts in Economics with magna cum laude and Phi Beta Kappa honors from Rutgers University, and his MBA from the Wharton School of Business, University of Pennsylvania.
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About Revolver Podcasts
reVOLVERPodcasts.com is the online destination for the very best in multicultural, on-demand audio and is the home of “El Show de Piolín” podcast. Listeners can discover, connect and engage with the most popular multicultural podcasts. reVOLVER Podcasts reaches a highly engaged audience across mobile, desktop and connected devices. For more information about the company, visit www.revolverpodcasts.com.
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